I was commissioned to produce a video for PepsiCo, outlining the details of their new sponsorship agreement with the Mercedes F1 team, to communicate the strategic significance of the partnership to a public audience.

My Role

• Develop the editorial concept and interview structure
• Write and prepare all interview questions
• Conduct and film an on-camera interview with PepsiCo’s CEO of International Beverages
• Write the narrative script around the interview
• Produce and edit a three-minute video package

Outcome

The finished video ran publicly across The National’s digital platforms and social channels, reaching a large international audience.

The project demonstrated how executive-level brand storytelling can sit comfortably within a respected editorial setting — combining strategic clarity with trust and authority.