A multi-part video series was commissioned to profile six publicly listed subsidiaries of ADNOC.

The objective was to explain the role, strategy and positioning of each company within the wider group - creating a clear, accessible editorial narrative for a general news audience over a sustained period.

The series was designed as a monthly roll-out, with each episode focused on a different entity.

My Role

Across the series, I was responsible for shaping both the overarching editorial framework and each individual episode:

• Developing the editorial structure for the full six-part series
• Conducting in-depth, on-camera interviews with the CEO of each subsidiary
• Writing the narrative script for each episode
• Editing and producing a standalone video package per company
• Providing voiceover narration to ensure clarity and consistency

To date, I have interviewed three CEOs, with the remaining episodes scheduled as part of the ongoing series.

Outcome

Each episode has been published publicly on The National’s digital platforms and social channels, helping audiences better understand the structure, strategy and direction of a major energy group.

The series demonstrates how sustained, editorially driven video can bring clarity and credibility to complex corporate storytelling at scale.